Frequently Asked Questions (FAQs)

General Questions

Our pricing is simple. For most customers, you need to consider two costs.

Subscription Cost

The subscription cost is a fee you pay either monthly or yearly Managed WordPress Service for access to whatever plan you have chosen. For Business, Business Plus and Enterprise plans you can include a complementary template website if you wish. We will install your template website at no extra cost. When you choose a template site you will receive a replica of the site which you can edit and change yourself. If you wish us to make changes to the site then you are looking at an update/design cost (see below).

Although a free template is not included in our StartUp Plan, you can still purchase one and we will install it for you for a once of fee. Costs will vary, based on the size of the template and you can view pricing by visiting the templates demo site.

Managed WordPress Subscription Plan costs are available on our pricing page

Site Updates / Design (optional)

If you choose a template site you can edit it yourself or ask us to do it for you. When you preview a template site you will see a “pop-up” display with the cost we would charge to update the site for you. This means you provide us with the content, and we will replace the content, and also modify the branding of the site to suit your business branding. 

You can also choose to not have a template website, and we can custom design your website, but still on the WordPress platform. The benefit of doing this is that you will still be able to edit the site yourself, and can also opt to install add-on features such as a blog, an online store and many others. 

One way to keep costs low is to first try and edit the site yourself. If you get stuck or find you don’t have the time to finish the job, then you can ask us to take over and at this point you are engaging our design service. 

Miscellaneous Costs

We have tried to include as much as we can in our Managed WordPress Service Plans, however sometimes you may request something which is an add-on service. 

If you visit our pricing page and scroll down to the Other Services section you can see a list of add-on services that you can request. 

WordPress is a Content Management System (CMS). It is one of the most flexible website building platforms available. The core WordPress software costs nothing and added functionality can be achieved through installing plugins. Plugins can be free and others have to be paid for. 

Although it is possible to learn how to install and manage WordPress and it’s plugins, for most business owners this is not something that they have time for. This is where managed plans come into play. You are basically paying someone else to install and manage WordPress and it’s plugins for you. 

You may have heard the term Managed WordPress Hosting. This typically involves renting website server space with WordPress pre-installed along with a suite of plugins that perform tasks such as backups, security monitoring and website health checks. 

Unbranded Spaces Managed WordPress Service is the next step up. It includes everything that Managed WordPress Hosting includes, but also includes custom features that are only available to our customers such as managing domains and email accounts directly from your website dashboard. Our approach is to basically take the hassle out of having a website. You maintain your business and we’ll worry about the maintenance of the website. We have written an article on our blog, which provides a more detailed explanation of Managed WordPress Hosting and the service we offer 

Unbranded Space Subscription Plans

If you view our pricing page you will see how the features of each of our plans differ. If you are still unsure then we’ve included a few use case examples below …

Startup Plan

The Startup plan is for any business who is trying to keep their costs down. You have access to the essential features which will allow you to build your own website with the free version of the Elementor Page Builder. Add just $50 yearly to upgrade to Elementor Pro and get access to more features. 

You can add an Unbranded Space template website with a  very low, once off fee. This can dramatically reduce the time required to get your website up and running. Visit our premade sites to see what is available

You also have access to the Unbranded Space custom dashboard and training videos. With a small time investment you can soon be making a great website for your business. 

Business Plan

The business plan is one that we recommend for most businesses who want a website for advertising their products and services. This plan is suitable to have any of the additional features activated such as appointments booking, events management and even simple e-commerce stores with a low number of products although ultimately it comes down to the volume of traffic your site will have. It is quite feasible to start with this plan and simply upgrade to “Business Plus” plan when your traffic volume increases to the point where it becomes necessary. 

Additional charges do apply to setting up and configuring an E-Commerce Store as well as ongoing yearly updates. All other approved plugins will be installed and regularly updated at no extra cost.

Business Plus Plan

We recommend this plan for businesses that are going to require a lot of server space and expect high volumes of traffic. This is the optimal plan if you are running an e-commerce store with a high number of products. It includes a Domain Validated SSL with a $10,000 per transaction warranty which is essential for any online store. The installation and core settings configuration of the WooCommerce plugin is included in the subscription cost as are ongoing updates to the plugin. 

Enterprise Plan

The Enterprise plan is designed for large organisations such as schools, government departments and large corporations. The plan included a Virtual Private Server (VPS) meaning that your website has it’s own dedicated resources for handling a high volume and CPU heavy tasks. This is likely to be all a large organisation will need, however, we can also quote on the cost of Dedicated servers with higher resource limits. 

Managed WordPress Hosting

Unbranded Space specialises in Managed WordPress Hosting. This means that we create a WordPress installation, that has a selection of plugins installed as well as our custom theme and dashboard. The dashboard is designed to give you an easy way to manage all aspects of your website from one location. This includes editing your website, managing orders (if using e-commerce), managing email accounts as well as domain names. 

WordPress is an amazing platform that allows for easy content creation and includes many add-on features (plugins) that would cost thousands of dollars to implement on a non-WordPress custom website. However, to keep everything running smoothly, updates to WordPress and whatever plugins are installed, must be performed regularly. Sometimes plugins can conflict with each other, and this can cause a major disruption to your website. With a Managed WordPress Hosting plan, Unbranded Space maintains all of the updates. We first run updates on a test site, and then provided everything is OK, we will then perform the updates on your website. 

To keep things running smoothly, we have a select, limited number of WordPress plugins that we make available to our clients. By limiting the number of plugins we can better test for potential conflicts between plugins. When there is a conflict, we will either hold off updating the plugin on client sites and/or troubleshoot the issue to find a solution. Once the solution is found we then update the plugin on your website. This saves your business hundred if not thousands of dollars per year. Not only does it minimize downtime for your website, but also saves you the cost of hiring a WordPress developer to solve your website problems. 

The plugins that we have chosen to include in our Managed WordPress Hosting service offer a very wide range of additional features to your website. Some of these features are :

  • Automated security & website uptime monitoring
  • Automated website backups
  • SEO optimisation
  • Site performance optimisation
  • A visual web page builder
  • Email Marketing tools
  • WooCommerce – the number one WordPress e-Commerce plugin
  • plus many more plugins that include appointment booking systems, events management systems, advanced form design, online course builder and much more. 

Many of the plugins we have chosen are professional paid plugins. In fact, the total value of plugins that our Business plan subscribers have access to is in excess of $800 (AUD) per year. That’s more than the cost of the subscription itself.

You can learn about our subscription features and our plans on our pricing page


The Core Plugins are the plugins that we include in all of our Managed WordPress Hosting Plans. They perform the following tasks :

  • Security Updates & Monitoring
  • 24/7 Uptime monitoring
  • Elementor Page Builder – Free version
  • Custom Dashboard for Managing Email, Domains & Your website

Unbranded Space Approved plugins are an array of approximtely 100 plugins that can be installed on your WordPress website. These include :

  • Site performance optimisation tools
  • Search Engine Optimisation (SEO) tools
  • Automated scheduled website backups
  • Appointment bookings system
  • Events management system
  • An online campus / course builder 
  • Email marketing tools
  • Enhanced form designer
  • Advanced blogging tools
  • and much more…

All approved plugins are installed and updated at no extra cost for our Business plan subscribers and higher.

As a business owner, we suspect that deep down you understand that nothing is really free. We don’t really want to get too involved in comparing tit-for-tat, but instead would ask that you consider the following when comparing services :

  • We don’t require that you display our branding on your website. We have a small attribution to us usually found in the footer of our Premade sites. While we would love for you to keep it there you are absolutely free to remove it at any time. 
  • Although we do have four different plans, we do not design our plans as up-selling tools. Meaning that we will not entice you to signup for a free plan for you to only then realise that you need to upgrade to really achieve what you want. Our Business plan is aimed at small business and is likely to be all a small business will need. Our Business Plus plan is recommended for e-commerce stores or other types of websites that are likely to need a lot of storage and higher server specifications.  Our Enterprise plan is aimed at larger organisations, who need dedicated hosting requirements. 
  • We charge in Australian Currency and GST is included in our costs.
  • Our service is Built on WordPress – the worlds most popular content management system estimated to be powering about 27% of sites on the web. WordPress is incredibly versatile, and there are plugins out there for just about any type of web application you can think of. We are constantly trying out new plugins (or creating our own) with the intention of adding new features to our existing subscription plans. 
  • Our platform gives you flexibility with time and budget. Sometimes you may have one or the other available, but rarely both. If you have the time available then you can save a lot of money by using our platform. It is easy to edit content and we are continuing to add resources that will ultimately teach you how to manage every aspect of your website by yourself. If time is scarce then you can pay us to do the work for you. Either way, you are never locked into one mode. You can do it yourself for a while, but then if you get busy ask us to take over, and then when you have more spare time, take over again. Your website and online marketing never have to look or feel neglected. We believe this flexibility is something that you will not find easily elsewhere and overcomes one of the key barriers to many small businesses being able to successfully market online.  

After you have completed your signup form, you will be sent a confirmation email. We will then review the information you have provided. 

If you plan to make the site yourself and have not requested any additional information, then we will invoice you for the subscription plan and duration that you have specified. 

If we have some follow up questions to your signup form, then we will contact you to discuss your website before invoicing you. 

If you have opted for a monthly plan, then you will receive your first invoice from us, and you must pay this with a credit/debit card before your account is activated. You will then be invoiced for each subsequent month where you must pay before the renewal date for your account to remain active. When you pay your first invoice you have the option of setting up automatic deductions. 

For annual subscribers, you have the option of using credit/debit card or Direct Bank Payment. Our invoices include a 15-day payment term, with subsequent subscription renewals sent out 30 days prior to expiry. Your subscription starts on the date you pay your invoice. This is the point that we will create your account. For each subsequent annual renewal, you have the option of setting up an automatic deduction. 

Yes, you can change your plan or duration. If you are upgrading from a monthly plan to a yearly plan, or to a higher plan, then we will invoice you for the upgrade. We will change the plan over as soon as we can confirm confirmation of payment. 

If you are downgrading from a yearly to monthly duration, or from the Enterprise Plan to the Business Plan, then the change will not come into effect until the end of your current billing cycle. ie. if you were currently on a yearly subscription, and would like to change to monthly, then that change would not take effect until the end of your yearly plan. 

Another factor to consider when downgrading your plan is the impact of the smaller plan on your website. Your website may exceed the storage limits of a smaller plan, and in this case, we would not be able to downgrade your plan. You may wish to compare plans or contact us to discuss downgrading before requesting a downgrade. If you were to downgrade from any plan to the Startup plan, then your website would no longer function. You would need to contact us to request such a downgrade and there may be a cost in reconfiguring your website for this plan.

You can request upgrades or downgrades through your Unbranded Space Dashboard, via the Account Panel. This feature is not available to users of the Startup plan. 

The prices on our website are for Australian based businesses ie. a business that legally identifies as Australian. 

We can provide Managed WordPress Hosting services to non-Australian based businesses, and recommend that you Contact Us to discuss options. One of the things we would do is source hosting from a geolocation that is more beneficial to your business, and can advise pricing on request.

You can cancel your Subscription at any time and the cancellation will come into effect at the end of your current billing cycle. You cancel your subscription by choosing the “Cancel Subscription” option in the Account Panel of your Unbranded Space Dashboard.


We will hold your account in a suspension state for 30 days after which your account will be deleted. If you had a yearly subscription with us, then you can choose to reactivate your account during this period. Your subscription period is dated back to the end of your original subscription expiry date. 

SSL certificates & Domain Name registration periods may differ from your Subscription period, and therefore will not be cancelled until the registration period expires.

You may choose to continue using your Domain Name/s even though you have cancelled your Unbranded Space subscription. We can continue to manage your domain name or you can opt to transfer it elsewhere. If you had a free Domain Name as part of your subscription, then you will need to pay a registration cost to continue to use the domain.

Like any subscription service if you don’t pay for it, then you can’t use it. However, we understand that sometimes a payment can be missed. When you receive your first invoice, you will have the option to setup automatic deductions for every month/year after the first. This way you need not miss a future payment.

Yearly subscribers have the option to pay via bank transfer. We allow a grace period of up to 30 days past the expiry date* to pay an overdue account. After 30 days your account will be suspended and this means that neither your website or your dashboard will be available. After a period of 60 days past your subscription expiry date, your account will be deleted. This means that your website will be deleted along with your account. A yearly subscription can be reactivated anytime up to the 60-day expiry by paying the outstanding invoice. However, we reserve the right to refuse service to anyone who we deem is abusing this facility. All overdue payments are backdated to the original plans expiry date.

Monthly subscribers will have their accounts suspended the day after their current billing month expires, and the account and website will be deleted 30 days after this. Overdue monthly plans can be activated during this period by paying the outstanding invoice.However, we reserve the right to refuse service to anyone who we deem is abusing this facility. All overdue payments are backdated to the original plans expiry date.

Whatever the situation we strongly recommend you contact us should you be experiencing difficulty in meeting your subscription payments.

*Please note that the 30 day grace period only applies if no other existing oustanding invoices are due. In such a situation, then the account will be suspended on the date that it has become due and will not reactivated until all outstanding invoices are paid.

Unfortunately, we can not offer subscription suspensions. Your subscription pays for a number of third-party services which we purchase on your behalf, and we must continue to pay for these services while your account exists. 

If you are experiencing financial difficulties in meeting your subscription obligations, then we recommend contacting us to discuss your situation. 

Domain Names

We can register as many domain names for you as you like, however, there may be a limit to the number of domains that can actually be used to direct traffic to your website. You can check this on our pricing page by looking for the number of Add-On / Parked Domains applicable to each plan. 

Even though there may be limits as to how many domains can direct traffic to your site, you may wish to still register additional domains for the purposes of preventing others from registering them. 

Yes, we can register many other types of domains and can provide you with information about costings and availability. Submit a support request via your Unbranded Space Dashboard, detailing the domain name and type and we will advise availability and cost.  

Changing Plan

If you upgrade your plan, then you may be eligible for additional free domains. You may order additional domains via your Unbranded Space Dashboard, or contact us to nominate an existing domain as your free domain. We do not give credit for domains that are part way through their registration period. They will become “Free” when the registration is next due. 

If you downgrade a plan, then you are no longer eligible for the number of free domains provided by the higher plan. If there is still a substantial period left on your domain registration, then we reserve the right to invoice you for the full registration term and any subsequent renewal periods. If you had additional domains that you were already being charged for, then these will be unaffected by your plan downgrade. 

Cancelling Subscription

If you cancel your subscription then you still own your domain name. If the domain was being provided free with your subscription then your domain is no longer considered free. If your domain expires at a different date to your subscription plan expiry, then we reserve the right to invoice you for the full registration period. Once any outstanding invoice has been paid you can continue to have the domain managed by us or transfer it elsewhere. 

Your primary domain is the actual web URL that all traffic will resolve to. For example, is the primary domain for Unbranded Space.

We assign your website and your website dashboard to your primary domain and for this reason, you must have a primary domain registered to be able to create your account and for your subscription to begin. 

We can register a domain at the same time that you signup for your subscription, and have included a simple form to check for domain name availability. You will find this on the side of the signup form (beneath the signup form if on mobile). 

If you have an existing domain you can opt to have us take over managing the domain by providing the relevant information in the signup form. Alternately, you can choose to keep your domain with your current registrar. We will advise you of name server information which you can use to point the domain to our servers.

It is worth noting that if you already have the domain pointing to an existing server which is hosting a website and/or email accounts, then these will be unavailable once you update to our name servers. If downtime is going to impact your business in a critical way, then we recommend contacting us at any time to discuss ways to minimise downtime. 

Only your primary domain is required prior to subscription. You can register as many domains as you like at any time during your subscription. 


Getting your business website up and running can be a daunting prospect. You are going to need time and money to get you there.

At Unbranded Space we know that both time and money are not always in abundance, and this has informed how we have designed our services.

We recommend talking to us to help you decide which is going to be the best approach for you, however as a starting point ask yourself the following?

How much can you afford to spend on your website?

If you can budget in excess of $1000 per year on your website, then it is worth considering a custom build. If not then maybe a Premade website is the way to go.

How much time can you devote to your website?

If you don’t have at least 2-3 hours per week that you could devote to learning about and editing your website, then a custom build is a better choice for you. We can build and completely manage your website for you.

If you have the time, the drive and want to keep your budget down, then one of our template sites is a great solution.

In reality it isn’t simply an either/or choice, and often we can work out a hybrid solution which tries to achieve the best of both worlds. We can better inform you about this after having talked to you about your business website requirement.

Yes, you can. Your site subscription includes a license for the professional version of the Elementor Editor. Most people find that they can achieve simple tasks such as changing text or an image without any training. For many, this will be all they will need to do with their website.

For those wanting to delve deeper into using Elementor they can watch the videos included with their Unbranded Space Subscription and learn how to build engaging web pages from a completely blank canvas. Using one of our Premade Websites, you will find that you have the ability to modify any aspect of the site. 

By watching our Dashboard videos it will be possible to create entire websites starting without a premade site, allowing for you to add advanced features such as a blog and much more. 

When you choose a Premade Website at signup we install that site to your server. If you decide that you wish to use a different website layout (ie. one of our other premade sites), then we can install that site for a fee of $99 (GST Inc). This does not include cleaning up any images from your the old site which are in your Media Library. You may wish to use these in your new layout, and you may have already uploaded some of your own. We recommend that after we have installed your new Premade Website that you go through and clean up your Media Library, or request that we perform a site tune-up for you 

In this case, you are only paying for a subscription, and we will install the Pre-made site you have selected for no extra cost for Business Plan or above subscribers. Startup Plan subscribers pay $129 (GST Inc) which includes the template and installation. 

You can choose to not have a Premade template website installed. You will still have access to a selection of page templates that come with the Elementor Page Builder. 

You will be able to use the included site editor to update any content you like as well as change colours and rearrange layout and much more. We recommend watching the included Elementor training videos. If you have the time available then this is a perfectly viable way of making your website and keeping your costs low. You may even enjoy it – We do! 

If you get to a point where you are stuck or no longer have the time to continue then we can step in and help. We do charge for design consultation and design services, however sometimes you may only need a little help, so this can still be a cost-effective solution. 

After Updating your site you may still want us to perform some site optimisation and/or Search Engine Optimisation Services.

Whatever the situation, we want those who opt to update their own site to not feel as if they are “out in the cold”. We are ready to step in and help at any time you ask. 

Each of the Unbranded Space Pre-made websites has a minimum fee which is payable should you wish us to update the site for you. You can find the fee on our premade sites page. By viewing the demo you will be able to see what is included with each premade website. 

Beyond specifics, what we broadly define as updating the site for you is that we will replace the content of the site with the content you give us. This includes the copy (text), images, videos, PDFs or any other media files. While we will optimise your Media files (sizing them for optimal file-size), any additional image editing may incur additional charges which we would charge at our hourly design rate.  We will also customise the colour scheme to fit in with your business branding. Usually, we will stick to the established layout, but there may be exceptions which are dictated by the content. 

To ensure we are on the right track we will usually build the Home page first and then seek your approval before building the rest of the website. You can request changes during this approval stage, but if you start requesting changes which we deem are dictating a significant modification of the layout, or that you are making repeated changes of the same elements, then you may incur additional charges. Additional work is charged at our hourly design rate

You can request additional pages beyond those included with the Premade site. We charge our hourly design rate for creating additional pages. We can provide a cost estimate on request. 

Upon publishing your website we will install some performance optimisation tools to speed up the loading of your site. We can also perform Search Engine Optimisation (SEO) starting from $299 (GST Inc).  

Our premade websites are designed to give businesses an extremely cost-effective way of obtaining a professional website. However you may have specific requirements which don’t fit with a Premade site, or perhaps you just want something that looks totally unique. 

There is a significant benefit in getting Unbranded Space to build a completely customised site for you. A custom job means that your website is going to have an individual identity where we strive to make your website stand above the competition.  We go through a more thorough design consultation phase, where we identify your market and what your goals are for the website. These goal can be practical ie. attracting new customers, increasing sales., and with Google Analytics in your dashboard can be very easily measured. 

With a custom job we also perform Search Engine Optimisation throughout the entire process. From assisting with developing the content, to optimising how your content is positioned in your site through to making sure Google and other search engines can see your website when it’s launched. 

When you signup you can provide information for a custom job, or you may wish to contact us to discuss the job before signing up. We are happy to provide a quote based on whatever requirements you specify. 

Regardless of the subscription plan, or whether you make it or we do, the website belongs to you. 

Because the service is built on WordPress it is possible to Export your WordPress site to another WordPress installation hosted elsewhere. Some factors to consider are:

  • PLUGIN LICENSING – Some of the plugins required to run your site require a user license. The cost of obtaining the licenses for the plugins currently running on your website would exceed the current cost of most plans. This is because we have purchased bulk licensing whenever possible, allowing us to pass on the cost at a lower price to our subscribers.
  • SITE MIGRATION – You would need to find a developer who specialises in WordPress to manage migration and ongoing maintenance of your site. We could perform the migration for you for a fee, but if we were also to perform ongoing maintenance, then all we would be doing is offering the same service at a higher cost to you. 
  • DASHBOARD PLUGIN – The Unbranded Space Dashboard Plugin and Theme would no longer be available to you. This will not prevent your website from working on another WordPress installation, but you will lose access to the Email & Domain managers along with many of the other convenient features we have created. 

Our Theme and the Elementor Editor will render your site correctly on the latest version versions of modern browsers and devices. It is very likely that your site will also render correctly on older but still recent versions of modern devices and browsers. Use the following list as a general compatibility guide. ie. your pages should be rendered correctly on browsers equal to or more recent than those listed below:

  • Firefox 52
  • Chrome 49
  • Safari 10
  • Opera 44
  • IOS Safari 9.3
  • Opera Mini all versions
  • Android Browser 4.4
  • Chrome for Android 57

Please note that the Elementor Editor officially does not support Microsoft Edge or Internet Explorer. We have found that on most occasions websites appear as intended in Microsoft Edge, however, there are sometimes display issues in Internet Explorer 11. Often we can find workarounds to make your site appear as intended in Internet Explorer, but we would charge a fee for this service. 

If you require your site to work on any browser not listed above, then please contact us to discuss options first.

If your site is not rendering correctly and it is being viewed on one of the above-supported browsers or later, then you may submit a support request and we will look at the issue. There may be a cost involved in correcting the problem, depending on the cause.


Your Dashboard is a custom built interface for managing all aspects of your Unbranded Space Subscription. From your dashboard you will be able to :

  • Add / Edit / Delete your site pages
  • Manage any Domain Names registered through us. 
  • Add and remove email accounts as well as modify passwords and manage mail account quota
  • View our growing library of tutorial videos. Currently, we have videos instruction you on how to use the Elementor site editor and have Dashboard videos coming soon. 
  • Manage your Subscription Plan
  • View Google Analytics on your website traffic (only on applicable plans)
  • Request Add-on plugin features such as e-commerce, email marketing, appointment booking and much more.
  • Manage your Media library. 
  • Request additional design, optimisation or maintenance services

All of this is built on WordPress – the worlds most popular Content Management System.

Our service is a managed WordPress service. What this means is that we maintain your WordPress installation for you. To be able to maintain your installation we keep a strict control over the themes and plugins that we allow. We only use our custom theme and have tested all of the plugins prior to deploying to subscribers. 

Taking the above into account you can request a specific plugin. We will assess every request on an individual basis and will make a determination as to whether or not we will allow the plugin. If a plugin duplicates a task that an existing plugin already performs then we will usually not allow it unless you can provide us with a good reason. If we can see that the plugin will be of genuine use then we will often allow it. However, please be aware that there may be a cost not only in purchasing a license for the plugin but also in us testing and installing it. We will advise of any cost to you in advance if possible, however should the plugin conflict with your website, then we may not know the cost until we have determined the reason for the conflict.

In regards to WordPress Themes, our general rule is that we will not allow other WordPress themes to be used unless you can make a case as to why your website is going to be disadvantaged by not using the theme AND that the theme will not conflict with any of our default plugins. To do so we would have to deploy the theme to a testing server, and therefore there would be a cost involved, which we would advise prior to undertaking the test. There may also be the cost of purchasing a theme license. 

Many of our Dashboard features are self-explanatory, and you will simply be able to follow the on-screen prompts to take advantage of the dashboard features. However, there are some more advanced tasks where we do provide video tutorials on how to achieve them. We have videos available for using the Elementor site editor, common aspects of WordPress and a growing range of videos explaining specific editing work-flows.


Websites use caching as a means of speeding up load times for the visitors of your website. When you perform updates on your web pages the content is updated immediately, but the formatting and styling of your pages do not get updated until the pages are re-cached. The average period between caching updates is 8 days, so it could be this long before your updates are displayed correctly on your web pages.

It is possible to force your pages to re-cache. You can do this through the Hummingbird Pro plugin in your dashboard. Hover over Hummingbird Pro and select Minification as per the image below.

Hummingbird Pro

On the right side of the screen, you will find the “Clear Cache” button. Click on this and wait for confirmation that the Cache has been cleared.

Clear Cahce

Now if you refresh the published version of the page it should display correctly.

If you are following the instructions above and can not see the Hummingbird Pro option in your dashboard, then please contact us at to request access to this feature. Note that only users with administrator access can use this feature.

Your website is made up of hundreds of individual files, and loading these impact the load speed of your website. Caching is a process that tries to speed up loading times by storing static files (files that do not change between visits to your site) in your browser, on the server or on a CDN (Content Delivery Network). Caching also reduces the load on your server as often files are loaded from a CDN or the user’s device. 

With your Unbranded Space subscription, we use the Hummingbird Pro plugin to manage your websites caching. This plugin performs a number of caching tasks ie.

  • Page Caching, where Hummingbird stores static HTML copies of your pages and posts to decrease page load time.
  • Browser Caching Control, where Hummingbird stores copies of files on your site visitors devices. The files are loaded on the first visit, but with each subsequent visit, the browser loads these files from your the user’s device rather than the server. Not all files are cached this way, only the following: JS (Javascript), CSS, images and other media files (ie videos). If you have ever tried changing an image on your website and found that when you view the published version the old image is still displayed, it is because your browser still has the old version of the image stored. This can also occur with styling changes such as changing the colour of some text or a background. Keep reading for a suggestion on how to work around this.
  • Minification, where Hummingbird tries to compress the JS (javascript) & CSS files (make them smaller). Although not strictly a caching technique, there is the option to have Hummingbird store the minified files on a CDN (Content Delivery Network). A CDN is a network of servers located throughout the different regions of the globe, where copies of your files are stored. When a visitor loads your website, it will download the files from the location closest the where the visitor is. 

Some Problems of Caching and How to Work Around Them

Caching can be a problem when it comes to performing updates on your website. Browser Caching is the biggest culprit as your changes will not be seen by anyone who has previously visited your website in the period since the site was last cached.

By default, the caching period is 8 days. This is the recommended caching period, and we suggest that you do not change it. What this means is that after someone visits your website, if they return to your website within 8 days they will be viewing the cached version of files that are stored on their device, rather than downloading the files from your website. If you have made some updates to your website during this time, then your visitor will not see the updates immediately – not until the 8 days have passed from when the files were last cached. Because not all files are browser cached, this can result in some unpredictable results for your visitors. Fortunately, the person most impacted by this is going to be you, the person editing the website, because if you are editing the site then you are most likely visiting the site more than any of your visitors. This means that when you publish your updates, you will be able to immediately see any impact that caching might have on the updates.

So if there are issues, how do you fix it?

There is a simple solution where you can clear the cache. This will force re-minification of any files and will also force your site visitors browsers to download the entire web page from the server, thus ensuring they get the latest version of your site files. Instructions on how to do this can be found in the FAQ titled “Why does my website edit not display correctly on the published page of my website?”. Please be aware, however, that you should use the “Clear Cache” button sparingly. If you continuously use this option, then you are defeating the purpose of having caching – as your visitors are always loading files directly from the server. 

If you would like to discuss how to best manage caching further then please contact us and we will happily run you through some options that best suit how you use your website.