Every Content Marketing Strategy is unique to each client and depends on your type of business, your location and traffic potential. However, broadly speaking our research process includes looking at competitors in your industry and researching other industry data, identifying the most relevant and high-performing keywords as well as unique opportunities that will provide growth for your business.
In the process of building your website, or assessing your current website we optimise your content to ensure that pages are targeting the intended keywords that will result in the right traffic coming to your pages.