“Life in Albany” (lifeinalbany.com.au) is a brochure-style web page designed to provide information to people who might be considering a move to Albany. It provides an overview of what makes Albany a great place to live as well as information about climate, employment and the housing market.
Life in Albany is sponsored by Ryde Building Company Pty Ltd. It is an effective example of a sponsored page. It promotes the brand by providing genuine information that may be of interest to people. Sponsored pages work best if the information the reader is looking for aligns with the services that the sponsor provides. Someone looking to move to Albany may also be looking for a home, and that is where Ryde can help. The page makes this easy for the reader by providing useful information and an easy way to take the next step towards buying a home or property in Albany WA.