A successful modern website is one that is designed professionally with content (ie. images/videos & written information) that focuses on your customer’s needs. Editing existing content and adding fresh new content is essential if you want your website to start ranking among the top-ranking sites in your industry. Being able to do this quickly and with ease is where a Content Management System (CMS) comes in.
WordPress is the premium CMS both in terms of its popularity and features. Websites can be designed by a professional digital agency such as Unbranded Space, but done in a way that customers can update the content themselves. However, even if you opt to have us continue to update content for you then the use of a CMS makes it easier and faster for us as well. This translates into saving both time and money when it comes to the ongoing task of adding new content to your website.
Advanced Features That Don’t Break the Budget
WordPress has grown beyond just being a CMS due to the ability for plugins to be added. Plugins are “add-on” packages that add additional functionality to the website. The plugin called “WooCommerce” is a good example, turning the WordPress CMS into a fully functional E-Commerce Engine. Most plugins are moderately priced adding incredibly advanced functionality to websites that in past years may have cost several thousands of dollars to develop. Some examples of the functionality that plugins can provide are:
- E-commerce
- Events management & booking
- Accommodation management & booking
- Appointment scheduling
- SEO (Search Engine Optimisation)
- Security protection & monitoring
- Page builders to make page advanced page layout creation easier.
- and lots more…
What An Expert WordPress Developer Can Provide
The availability and accessibility of WordPress allows for a simple site to be created by someone with only a basic understanding of the platform. This may seem like an appealing cost-saving option, but an option where you are likely to only benefit from a fraction of what WordPress can offer. An experienced agency will save you money in the long term avoiding you from going down the road of having a poorly designed or ineffective website.
The classic saying “if you build it, they will come” unfortunately does not apply to websites. Without proper consideration of marketing and Search Engine Optimisation (SEO), a website will simple exist but rarely receive visitors. A Digital Agency like Unbranded Space has a deep understanding of not only how to make websites in WordPress but also how to ensure they can be found by your customers through search and other marketing channels. SEO is not an afterthought. It begins during the planning stages before the site has even begun. WordPress provides many ways to boost SEO and an experienced agency will ensure that these are taken advantage of.